The world of fashion is often marked by trends that come and go, yet the Victoria’s Secret Fashion Show has managed to remain a significant event on the calendar. After a five-year hiatus that was riddled with controversy and changing societal norms, this bold and glamorous show is making a comeback, promising to recapture the magic that made it a beloved spectacle for many. This article explores the evolution of the Victoria’s Secret Fashion Show, noting its transformation, adjustments in representation, and what loyal fans can expect this year.
A New Era Begins
Victoria’s Secret has decided to resurrect its iconic fashion show format after experimenting with “Victoria’s Secret: The Tour” in 2023. This iteration was an attempt at modernization and inclusivity, attempting to address criticisms surrounding the company’s past. The return to the traditional runway format is more than just about aesthetics; it represents a shift in the brand’s messaging—embracing diversity and evolving in response to past mistakes. The phrase “we’ve read the comments and heard you,” was used by the brand to communicate that they are aware of the criticism and are focused on integrating those lessons into their revival.
The show is set to air live on October 15 at 7 p.m. ET on platforms such as Amazon Live and Prime Video, along with social media channels like YouTube, TikTok, and Instagram, allowing a global audience to participate in this monumental event. The evening will begin with a red carpet pre-show hosted by fashion influencers Olivia Culpo and Tefi Pessoa, suggesting Victoria’s Secret’s acknowledgment of the changing landscape of media consumption and influencer culture.
This year’s lineup will see the return of a mix of veteran models and fresh faces. Icons such as Tyra Banks, Gigi Hadid, and Adriana Lima are not just walking the runway but are symbolizing a bridging of eras. Tyra Banks’ return after 19 years is especially poignant, representing a continuity for the brand. For models like Doutzen Kroes and Carla Bruni, this show serves as a moment to reflect on both their history with the brand and the evolution seen over the past decade. Bruni’s comment about her husband’s absence expresses a hint of nostalgia woven into the fabric of the event—how personal stories intertwine with the professional.
Moreover, the decision to feature an array of models for this year’s show is intended to resonate with a broader audience, as the company emphasizes its new commitment to body positivity and racial diversity—an attempt to detoxify its image after years of criticism.
Music has always been an integral part of the Victoria’s Secret Fashion Show, with past performances by major stars like Taylor Swift and The Weeknd. This year’s lineup is particularly noteworthy as it showcases an all-female roster, highlighting the brand’s dedication to female empowerment. Cher, Tyla, and K-pop sensation Lisa will share the stage, bringing an exciting and diverse energy to the performance.
Tyla’s exuberance about performing alongside legendary artists indicates a sense of unity, a celebration not just of women but of the camaraderie that can exist in the professional space. The emphasis on an all-female musical lineup mirrors the broader cultural shift toward recognizing women’s contributions in various fields, including entertainment and fashion.
Reimagining the Victoria’s Secret Identity
In light of the significant backlash against its previous iterations, Victoria’s Secret has taken steps to redefine its identity while still maintaining the allure that fans have come to expect. This year’s show is being marketed as an “inclusive” celebration, a stark contrast to the exclusivity and narrow representation that often characterized previous shows. By actively promoting inclusivity, the brand aims to resonate with modern audiences.
As Victoria’s Secret takes bold steps toward change, the outcomes remain to be seen. Will this reinvention connect with an audience that has moved on from the glittery, often unrealistic portrayal of femininity? Time will tell, but the return of the fashion show marks a critical moment for a brand at a crossroads.
The Victoria’s Secret Fashion Show is poised to make a statement not only through its glamorous visuals but also through its newfound dedication to diversity, empowerment, and inclusion. As the angels grace the runway once more, they carry with them a message that goes beyond beauty and fashion—it’s about evolution, understanding, and connection in the ever-changing landscape of culture.